Doug Collins serves as an innovation architect. He helps organizations big and small navigate the fuzzy front end of innovation by developing approaches, creating forums, and structuring engagements whereby people can convene to explore the critical questions facing the enterprise. He helps people assign economic value to the process and ideas that result.
As an author, Doug explores ways in which people can apply the practice of collaborative innovation in his series Innovation Architecture: A New Blueprint for Engaging People through Collaborative Innovation. His bi-weekly column appears in the publication Innovation Management. Doug serves on the board of advisors for Frost & Sullivan’s Global community of Growth, Innovation and Leadership (GIL).
Today, Doug works at social innovation leader Spigit, where he consults with clients such as BECU, Estee Lauder Companies, Johnson & Johnson, Ryder System and the U.S. Postal Service. Doug helps them to realize their potential for leadership by applying the practice of collaborative innovation.
Previously at Structural Dynamics Research Corporation, Doug worked in the areas of information visualization, lead user analysis, market opportunity analysis, and strategic planning as clients in discrete manufacturing such as The Ford Motor Company, Nokia, Siemens, and Xerox moved from designing products on the drafting board to collaborating on 3D digital representations of them.
Doug also worked at Harris Corporation, where he developed the enquiry-led approach for engaging client executives at media & entertainment customers such as Discovery Communications, EchoStar, Time Warner, and The Walt Disney Company. He reframed the large group strategic planning process to reflect growing opportunities outside North America.
Earlier, Doug co-founded a software company (www.evsm.com) that develops simple, visual approaches to strategic planning and lean problem solving for clients such as The Procter & Gamble Company. Doug earned his MBA at the University of Cincinnati.
Contact
Doug can be reached at doug.collins@innovationarchitecture.com.



